B2B website
Farmers Petfood
A bilingual B2B presence for trade partners at home and abroad. We ordered the content strictly along the logic of the people using it and found the brand a visual path of its own — from the information architecture to going live, all from one team.
- Client
- Farmers Petfood GmbH
- Services
- Concept, UI/UX design, development, CMS
- Period
- 2026
- Languages
- German, English
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Views
At home on every device.
The same care at every screen width — not a shrunken desktop, but designed for each size.
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01 — Challenge
The challenge
Before this project there was no website at all — no predecessor, no template, we started on open ground. That put everything up for discussion at once: how to order the various product categories so that trade partners at home and abroad quickly find what they are looking for. What a brand looks like that feels warm and close to animals, appears modern and still stays down to earth — with responsibility towards animals and the environment. And how the whole thing stays maintainable after handover: Farmers Petfood wanted to be able to adjust content themselves.
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